2009-10-20 15:41:34 NEW YORK – OCTOBER 20: Author Malcolm Gladwell participates in the launch of the new “nook” digital at a launching October 20, 2009 in New York City. The “nook” is a wireless reader which will be available on Barnes & Noble’s Web site and in stores and is currently available for “pre-order” for $259. The “nook” is less than 5 inches wide and 8 inches tall and weighs 11.2 ounces. At $259 it will be the same price as the recently reduced Kindle by Amazon. Spencer Platt/Getty Images/AFP